Food Styling The Art of Preparing Food for the Camera

ISBN-10: 0470080191

ISBN-13: 9780470080191

Edition: 2010

Authors: Delores Custer

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Description:

Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.
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Book details

List price: $202.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 5/11/2010
Binding: Hardcover
Pages: 416
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 1.650
Language: English

Acknowledgments
Introduction
The Basics
A General Overview Of Food Styling
The Medium Is The Message
The Cast Of Characters
The Job From Phone Call To Invoice
Getting The Job
Prepping The Job
The Shoot
About Photography
About Propping
About Production Work
The Nuts And Bolts
Tools Of The Trade
Working With The Food: Some Foods Just Misbehave
Pulling It All Together
The Business Of Food Styling
Useful Additional Skills
Tips For Food Professionals Who Want To Food Style Their Work
Trends: Food And Food Presentation
Reviewing The Last 60 Years
Glossary
Resources
Index
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