Food Styling The Art of Preparing Food for the Camera

Name: Food Styling The Art of Preparing Food for the Camera
Price: 25.09 USD
Availability: InStock
ISBN: 9780470080191

ISBN-10: 0470080191

ISBN-13: 9780470080191

Edition: 2010

Authors: Delores Custer

List price: $75.95

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Description:

Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.

Book details

List price: $75.95
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 5/11/2010
Binding: Hardcover
Pages: 416
Size: 8.70" wide x 11.10" long x 1.10" tall
Weight: 4.598
Language: English



Acknowledgments


Introduction



The Basics



A General Overview Of Food Styling



The Medium Is The Message



The Cast Of Characters



The Job From Phone Call To Invoice



Getting The Job



Prepping The Job



The Shoot



About Photography



About Propping



About Production Work



The Nuts And Bolts



Tools Of The Trade



Working With The Food: Some Foods Just Misbehave



Pulling It All Together



The Business Of Food Styling



Useful Additional Skills



Tips For Food Professionals Who Want To Food Style Their Work



Trends: Food And Food Presentation



Reviewing The Last 60 Years


Glossary


Resources


Index