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| Introduction | |
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| Methodology | |
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| Organisation of the data | |
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| Statistical units and statistical variables | |
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| Data matrices and their transformations | |
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| Complex data structures | |
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| Summary | |
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| Summary statistics | |
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| Univariate exploratory analysis | |
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| Measures of location | |
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| Measures of variability | |
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| Measures of heterogeneity | |
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| Measures of concentration | |
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| Measures of asymmetry | |
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| Measures of kurtosis | |
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| Bivariate exploratory analysis of quantitative data | |
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| Multivariate exploratory analysis of quantitative data | |
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| Multivariate exploratory analysis of qualitative data | |
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| Independence and association | |
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| Distance measures | |
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| Dependency measures | |
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| Model-based measures | |
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| Reduction of dimensionality | |
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| Interpretation of the principal components | |
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| Further reading | |
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| Model specification | |
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| Measures of distance | |
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| Euclidean distance | |
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| Similarity measures | |
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| Multidimensional scaling | |
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| Cluster analysis | |
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| Hierarchical methods | |
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| Evaluation of hierarchical methods | |
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| Non-hierarchical methods | |
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| Linear regression | |
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| Bivariate linear regression | |
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| Properties of the residuals | |
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| Goodness of fit | |
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| Multiple linear regression | |
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| Logistic regression | |
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| Interpretation of logistic regression | |
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| Discriminant analysis | |
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| Tree models | |
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| Division criteria | |
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| Pruning | |
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| Neural networks | |
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| Architecture of a neural network | |
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| The multilayer perceptron | |
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| Kohonen networks | |
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| Nearest-neighbour models | |
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| Local models | |
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| Association rules | |
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| Retrieval by content | |
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| Uncertainty measures and inference | |
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| Probability | |
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| Statistical models | |
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| Statistical inference | |
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| Non-parametric modelling | |
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| The normal linear model | |
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| Main inferential results | |
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| Generalised linear models | |
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| The exponential family | |
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| Definition of generalised linear models | |
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| The logistic regression model | |
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| Log-linear models | |
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| Construction of a log-linear model | |
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| Interpretation of a log-linear model | |
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| Graphical log-linear models | |
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| Log-linear model comparison | |
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| Graphical models | |
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| Symmetric graphical models | |
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| Recursive graphical models | |
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| Graphical models and neural networks | |
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| Survival analysis models | |
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| Further reading | |
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| Model evaluation | |
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| Criteria based on statistical tests | |
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| Distance between statistical models | |
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| Discrepancy of a statistical model | |
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| Kullback-Leibler discrepancy | |
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| Criteria based on scoring functions | |
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| Bayesian criteria | |
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| Computational criteria | |
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| Criteria based on loss functions | |
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| Further reading | |
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| Business case studies | |
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| Describing website visitors | |
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| Objectives of the analysis | |
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| Description of the data | |
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| Exploratory analysis | |
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| Model building | |
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| Cluster analysis | |
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| Kohonen networks | |
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| Model comparison | |
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| Summary report | |
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| Market basket analysis | |
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| Objectives of the analysis | |
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| Description of the data | |
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| Exploratory data analysis | |
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| Model building | |
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| Log-linear models | |
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| Association rules | |
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| Model comparison | |
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| Summary report | |
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| Describing customer satisfaction | |
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| Objectives of the analysis | |
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| Description of the data | |
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| Exploratory data analysis | |
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| Model building | |
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| Summary | |
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| Predicting credit risk of small businesses | |
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| Objectives of the analysis | |
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| Description of the data | |
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| Exploratory data analysis | |
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| Model building | |
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| Model comparison | |
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| Summary report | |
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| Predicting e-learning student performance | |
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| Objectives of the analysis | |
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| Description of the data | |
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| Exploratory data analysis | |
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| Model specification | |
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| Model comparison | |
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| Summary report | |
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| Predicting customer lifetime value | |
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| Objectives of the analysis | |
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| Description of the data | |
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| Exploratory data analysis | |
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| Model specification | |
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| Model comparison | |
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| Summary report | |
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| Operational risk management | |
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| Context and objectives of the analysis | |
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| Exploratory data analysis | |
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| Model building | |
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| Model comparison | |
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| Summary conclusions | |
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| References | |
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| Index | |