Brewing up a Business Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery

ISBN-10: 0470050454

ISBN-13: 9780470050453

Edition: 2005

Authors: Sam Calagione

List price: $18.95
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Starting out with a self-made home brewing kit, Sam Caligione went on to turn Dogfish Head Craft Beer one of the fastest growing breweries in America. In this book, Sam illustrates his business plan, demonstrating the rewards of dreaming big, working hard and thinking unconventionally.
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Book details

List price: $18.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/6/2006
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.726
Language: English

The Unconventional Beginnings of an Entrepreneur
Business from the Inside Out
Keeping Your Balance
Creating a Business Offering
Crafting a Brand in a Cookie-Cutter World
Marketing on a Small-Business Budget
Publicity Stunts (Are Poorly Named)
Stalking the Killer App
Selling Distinction, Specialization, and Variety
Cash is King (Well, Sort of)
Effectively Managing Employees
Working Toward Irrelevance
To Small-Business Success
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