Brewing up a Business Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery

Name: Brewing up a Business Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
Price: 2.73 USD
Availability: InStock
ISBN: 9780470050453

ISBN-10: 0470050454

ISBN-13: 9780470050453

Edition: 2005

Authors: Sam Calagione

List price: $18.95

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Description:

Starting out with a self-made home brewing kit, Sam Caligione went on to turn Dogfish Head Craft Beer one of the fastest growing breweries in America. In this book, Sam illustrates his business plan, demonstrating the rewards of dreaming big, working hard and thinking unconventionally.

Book details

List price: $18.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/6/2006
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.726
Language: English



Foreword


Preface


Acknowledgments


The Unconventional Beginnings of an Entrepreneur


Business from the Inside Out


Keeping Your Balance


Creating a Business Offering


Crafting a Brand in a Cookie-Cutter World


Marketing on a Small-Business Budget


Publicity Stunts (Are Poorly Named)


Stalking the Killer App


Selling Distinction, Specialization, and Variety


Cash is King (Well, Sort of)


Leadership


Effectively Managing Employees


Working Toward Irrelevance


To Small-Business Success


Index