Mail and Internet Surveys The Tailored Design Method: with New Internet, Visual, and Mixed-Mode Guide

Name: Mail and Internet Surveys The Tailored Design Method: with New Internet, Visual, and Mixed-Mode Guide
Price: 5.02 USD
Availability: InStock
ISBN: 9780470038567

ISBN-10: 047003856X

ISBN-13: 9780470038567

Edition: 2nd 2007 (Revised)

Authors: Don A. Dillman

List price: $80.00

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Description:

A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices,…

Book details

List price: $80.00
Edition: 2nd
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/18/2006
Binding: Hardcover
Pages: 544
Size: 6.25" wide x 9.50" long x 1.50" tall
Weight: 1.980
Language: English



Preface to the 2007 Update


Preface to the Second Edition


Acknowledgments


Elements of the Tailored Design Method


Introduction to Tailored Design


Writing Questions


Constructing the Questionnaire


Survey Implementation


Reduction of Coverage and Sampling Errors


Tailoring to the Survey Situation


Mixed-Mode Surveys


Alternative Questionnaire Delivery: In Person, to Groups, and through Publications


When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys


Household and Individual Person Surveys by Government


Surveys of Businesses and Other Organizations


Internet and Interactive Voice Response Surveys


Optical Scanning and Imaging, and the Future of Self-Administered Surveys


References


2007 Appendix: Recent Developments in the Design of Web, Mail, and Mixed-Mode Surveys


References


Index