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| Foreword | |
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| Preface | |
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| Entrepreneurial Engineer: Ready for the 21st Century | |
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| 21st-Century Engineers Moving at Internet Time | |
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| Engineering Education, Common Sense, and the Real World | |
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| Ten Competencies for the Entrepreneurial Engineer | |
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| Three Principles | |
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| Three Cautions | |
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| Exercises | |
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| The Joy of Engineering | |
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| A Joyous Confession | |
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| Engineering as Liberal Education, Launchpad, and Lifelong Love | |
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| Who Is Getting a "Liberal Arts" Education Today? | |
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| Engineering as Launchpad | |
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| Ten Ways to Love Engineering | |
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| The Fundamental Tug-of-War | |
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| Science and Its Little Secret | |
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| Engineers: First Masters of Modern Enterprise | |
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| Economy of Intellection: Separating Science from Engineering | |
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| Modeling Plane | |
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| Spectrum of Models | |
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| Four Tensions Facing the Entrepreneurial Engineer | |
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| Summary | |
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| Exercises | |
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| Money, Work, and You | |
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| Money, Moola, the Big Bucks | |
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| Roads to Wealth: Four Dinner Table Platitudes | |
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| Hidden Lesson 1: Engagement | |
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| Why Engagement Matters | |
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| Matching your Vocational Impedance | |
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| Hidden Lesson 2: Courage | |
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| Locus of Control: Internal versus External | |
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| Exploring Courage | |
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| Tactical Lessons of Handling Money | |
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| Spending and Earning Styles | |
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| Spending-Earning Impedance | |
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| Investing, Saving, and Thrift | |
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| Get a Life | |
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| Plotting your Course: Values, Mission, and Goals | |
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| Creating a Personal Values Statement | |
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| Writing a Personal Mission Statement | |
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| Setting Goals | |
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| Summary | |
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| Exercises | |
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| Getting Organized and Finding Time | |
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| Time and Its Lack | |
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| Effective Ways to Waste Time | |
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| Seven Keys to Time Management | |
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| A Place for Everything | |
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| Work for Mr. To Do | |
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| Sam Knows: Just Do It | |
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| A Trash Can Is a Person's Best Friend | |
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| Tuning Your Reading | |
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| Managing Interruptions | |
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| Getting Help | |
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| Summary | |
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| Exercises | |
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| Write for Your Life | |
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| Engineers, Root Canal, and Writing | |
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| Why Many Engineers Don't Like to Write | |
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| Prime Directive of Writing: Just Write | |
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| Freewriting | |
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| Directed Writing for the Real World | |
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| Getting the Content and Organization Right | |
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| The Primary Structure of Business Writing: BPR | |
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| Lists and Amplification: Technical Writer's Best Friend | |
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| Sectioning, Titles, and Headings | |
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| Summaries, Conclusions, and Distinguishing the Difference | |
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| Edifying Editing | |
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| Improving Your Writing | |
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| Summary | |
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| Exercises | |
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| Present, Don't Speak | |
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| Speeches versus Presentations | |
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| Why Present? | |
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| Preparation Makes the Presentation | |
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| Audience Analysis | |
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| Subject Selection | |
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| Elements of a Presentation | |
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| Preparation Process | |
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| Transparency Design and Preparation | |
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| Delivery | |
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| Summary | |
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| Exercises | |
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| Human Side of Engineering | |
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| Human Challenges of Engineering | |
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| Through the Eyes of Others | |
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| Anatomy of a Disagreement | |
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| We are all Salespeople on this Bus | |
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| The Role of Questions | |
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| Questions in Conversation | |
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| Questions in Conflict Resolution and Negotiation | |
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| Questions in Sales and Persuasion | |
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| Praise | |
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| Criticism | |
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| Engineering Is Sometimes Having to Say You're Sorry | |
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| Wear a Little Passion | |
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| Summary | |
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| Exercises | |
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| Ethics in Matters Small, Large, and Engineering | |
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| Is Engineering Ethics Necessarily a Dreadful Bore? | |
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| Ethics: Systematic Study of Right and Wrong | |
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| Golden Rules: Positive and Negative | |
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| Whence Right and Wrong? | |
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| An Engineer's Synthesis of Ethical Theory | |
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| From Ethical Theory to Practice | |
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| Self-Interest | |
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| Obedience to Authority | |
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| Conformity to the Group | |
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| Practice Makes Perfect | |
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| From Personal to Engineering Ethics | |
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| What Is a Profession? | |
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| A Tale of Two Codes | |
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| Conflicts of Interest | |
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| Whistleblowing Is Not a First Resort | |
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| Summary | |
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| Exercises | |
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| Pervasive Teamwork | |
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| Our Love-Hate Relationship with Teams | |
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| Working Together in Groups and Teams | |
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| Teams versus Groups: What's the Difference? | |
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| Team Basics | |
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| Team Ground Rules and Their Enforcement | |
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| Understanding the Difficulties of Teamwork | |
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| A Little Model of Teamwise Deciding and Doing | |
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| A Little Model of Teamwise Conflict (and Creativity) | |
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| Why Cooperation Isn't Easy | |
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| Meetings, Meetings, and More Meetings | |
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| Three Little Keys to Meeting Happiness | |
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| A Day in the Life of a Typical Problem-Solving Meeting | |
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| What's Wrong? | |
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| Structured Brainstorming | |
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| Putting Structured Brainstorming to Work | |
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| Summary | |
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| Exercises | |
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| Organizations and Leadership | |
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| Organizations and Leadership Matter | |
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| Understanding Human Behavior and Motivation | |
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| Bounds on Human Nature | |
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| Unifying Model: Maslow's Hierarchy of Needs | |
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| Theory X and Theory Y | |
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| The Case of the Sluggish Secretary | |
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| Human Organizations and Their Leaders | |
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| From Good to Great | |
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| The Leadership Challenge | |
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| Organizational Culture: The Gods of Management | |
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| Why Form or Join Organizations? | |
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| Optimizing Transactions: A Quantitative Model | |
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| An Aside on Free Agency | |
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| Summary | |
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| Exercises | |
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| Assessing Technology Opportunities | |
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| Entrepreneurial Engineers Seek Opportunity | |
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| What Is an Opportunity? | |
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| Sustainable Competitive Advantage: The Making of a Good Opportunity | |
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| Four P's of Competitive Advantage | |
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| Five Forces of Sustainability | |
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| What Is your Niche? | |
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| Three Financial Mysteries of Opportunity Assessment | |
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| Overcoming the Fear of Financials | |
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| Prices, Margins, and Breaking Even | |
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| Time Value of Money | |
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| Writing the Technology Opportunity Assessment | |
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| Executive Summary | |
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| Technology Description | |
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| Market Analysis | |
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| Preliminary Financial Analysis | |
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| Action Plan | |
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| Summary | |
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| Exercises | |
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| References | |
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| Index | |