Story Factor Inspiration, Influence, and Persuasion Through the Art of Storytelling

ISBN-10: 0465078079

ISBN-13: 9780465078073

Edition: 2006 (Revised)

Authors: Annette Simmons, Doug Lipman

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What's Your Story? Who Are You? Where Do You Come From? What Do You Want? Anyone who seeks to influence others must face these questions. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.
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Book details

List price: $16.99
Copyright year: 2006
Publisher: Basic Books
Publication date: 4/4/2006
Binding: Paperback
Pages: 320
Size: 5.50" wide x 8.00" long x 0.75" tall
Weight: 0.902
Language: English

The Six Stories You Need to Know How to Tell
What Is Story?
What Story Can Do that Facts Can't
How to Tell a Good Story
The Psychology of Story's Influence
Sound Bite or Epic?
Influencing the Unwilling, Unconcerned, or Unmotivated
Storylistening as a Tool of Influence
Storyteller Dos and Don'ts
The Life of a Storyteller
Story Thinking as a Skill
Case Study: Testing the "Six Stories You Need to Tell" in Real Life-Sunrise Stories
Storytelling in Action
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