For God, Country, and Coca-Cola The Definitive History of the Great American Soft Drink and the Company That Makes It

Name: For God, Country, and Coca-Cola The Definitive History of the Great American Soft Drink and the Company That Makes It
Price: 4.85 USD
Availability: InStock
ISBN: 9780465054688

ISBN-10: 0465054684

ISBN-13: 9780465054688

Edition: 2nd 2000

Authors: Mark Pendergrast

List price: $24.00

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Book details

List price: $24.00
Edition: 2nd
Copyright year: 2000
Publisher: Basic Books
Publication date: 3/17/2000
Binding: Paperback
Pages: 664
Size: 6.25" wide x 9.25" long x 1.75" tall
Weight: 1.782
Language: English



Notes on the Text


Preface to the First Edition


Preface to the Revised Edition


Prologue: A Parable (January 1, 1985)



In the Beginning (1886-1899)



Time Capsule: The Golden Age of Quackery



What Sigmund Freud, Pope Leo, and John Pemberton Had in Common



The Tangled Chain of Title



Asa Candler: His Triumphs and Headaches



Bottle It: The World's Stupidest, Smartest Contract



Heretics and True Believers (1900-1922)



Success Under Siege



Dr Wiley Weighs In



The Sinister Syndicate



Coca-Cola's Civil War



The Golden Age (1923-1949)



Robert W. Woodruff: The Boss Takes the Helm



A Euphoric Depression and Pepsi's Push



The $4,000 Bottle: Coca-Cola Goes to War



Coca-Cola Uber Alles



Trouble in the Promised Land (1950-1979)



Coca-Colonization and the Communists



Breaking the Commandments



Paul Austin's Turbulent Sixties



Big Red's Uneasy Slumber



The Corporate Era (1980-1999)



Roberto Goizueta's Bottom Line



The Marketing Blunder of the Century



The Big Red Machine



Global Fizz



Ivester Inherits a World of Trouble



World Without End?



The Sacred Formula



Coca-Cola Magic: Thirty Business Lessons


Notes


Bibliography


Interviews


Acknowledgments to First Edition


Acknowledgments to Revised Edition


Index