For God, Country, and Coca-Cola The Definitive History of the Great American Soft Drink and the Company That Makes It

Name: For God, Country, and Coca-Cola The Definitive History of the Great American Soft Drink and the Company That Makes It
Price: 17.23 USD
Availability: InStock
ISBN: 9780465029174

ISBN-10: 0465029175

ISBN-13: 9780465029174

Edition: N/A

Authors: Mark Pendergrast

List price: $22.99

30 day, 100% satisfaction guarantee!

Buy new: $18.17

Marketplace

3 new & used from $17.23

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the definitive symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this revised edition ofFor God, Country and Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product. The tale begins with John Pemberton, a morphine-addicted Atlanta pharmacist who invented Coca-Cola as a hangover cure and treatment for neurasthenia” in 1886, and ends with a company…

Book details

List price: $22.99
Publisher: Basic Books
Publication date: 5/14/2013
Binding: Paperback
Pages: 560
Size: 6.10" wide x 9.17" long x 1.54" tall
Weight: 1.430
Language: English



Preface


Prologue: A Parable (January 1, 1985)



In the Beginning (1886-1899)



Time Capsule: The Golden Age of Quackery



What Sigmund Freud, Pope Leo, and John Pemberton Had in Common



The Tangled Chain of Title



Asa Candler: His Triumphs and Headaches



Bottle It: The World's Stupidest, Smartest Contract



Heretics and True Believers (1900-1922)



Success Under Siege



Dr. Wiley Weighs In



The Sinister Syndicate



Coca-Cola's Civil War



The Golden Age (1923-1949)



Robert W. Woodruff: The Boss Takes the Helm



A Euphoric Depression and Pepsi's Push



The $4,000 Bottle: Coca-Cola Goes to War



Coca-Cola ï¿½ber Alles



Trouble in the Promised Land (1950-1979)



Coca-Colonization and the Communists



Breaking the Commandments



Paul Austin's Turbulent Sixties



Big Red's Uneasy Slumber



The Go-Go Goizueta Era (1980-1997)



Roberto Goizueta's Bottom Line



The Marketing Blunder of the Century



The Big Red Machine



Global Fizz



Quenching All Thirsts (1997-2013)



Ivester Inherits a World of Trouble



Daft Dilemmas



Turnaround



Surging Ahead



World Without End?



The Sacred Formula



Coca-Cola Magic: Thirty-Five Business Lessons


Note on Sources


Acknowledgments


Index