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| Foreword | |
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| Preface: The World's Largest Behavioral Experiment | |
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| Why freshmen are easy, but the Internet is better | |
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| What Do We Really Like? Sexual Cues | |
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| How the Internet yanks open the curtains to reveal our most secret desires | |
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| Monkey Pay-Per-View: Male Visual Cues | |
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| Why plump is sexy, mature ladies hold special advantages, and Freud suffered from penis envy | |
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| Elmer Fudd, Wabbit Hunter: Male Desire | |
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| Why men can get turned on by a jar of pennies and the male sexual brain is a clumsy hunter | |
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| The Miss Marple Detective Agency: Female Desire | |
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| Why there is no such thing as female Viagra and women have the most sophisticated brain on Earth | |
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| Ladies Prefer Alphas: Female Psychological Cues I: The Hero | |
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| Why women like barons, billionaires, and serial killers | |
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| The Sisterhood of the Magic Hoo Hoo: Female Psychological Cues II: The Heroine | |
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| Why the best men are always taken and every girl just wants to be loved | |
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| Boys Will Be Boys: Gay Cues | |
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| Why gay men like straight guys and gay porn is (almost) indistinguishable from straight porn | |
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| A Tall Man with a Nice Tush: Female Visual Cues | |
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| Why Playgirl magazine flopped, a firm tush is a nice advantage, and so many people don't like porn | |
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| Cheating Wives and Girls Gone Wild: Male Psychological Cues | |
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| Why the forbidden is so exciting and the unexpected reason men like group sex | |
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| Lords and Lordosis: Human Psychological Cues | |
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| Why domination and submission are two sides of the same cortex | |
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| Erotical Illusions: The Creative Power of Cues | |
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| What the Mona Lisa smile, Oreo cheesecake, and paranormal romance have in common | |
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| Conclusion: Happy Ending or Happily-Ever-After? | |
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| So what do I do with all this information? | |
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| Acknowledgments | |
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| Notes | |
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| Bibliography | |
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| Index | |