Microtrends The Small Forces Behind Tomorrow's Big Changes

Name: Microtrends The Small Forces Behind Tomorrow's Big Changes
Availability: InStock
ISBN: 9780446699761

ISBN-10: 0446699764

ISBN-13: 9780446699761

Edition: N/A

Authors: Mark Penn, E. Kinney Zalesne, Mark Penn, E. Kinney Zalesne

List price: $15.99

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Description:

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes. *Splitters: A growing number of middle-class residents are shuttling…

Book details

List price: $15.99
Publisher: Grand Central Publishing
Publication date: 6/15/2009
Binding: Paperback
Pages: 480
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.100
Language: English