Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets

ISBN-10: 0425194094

ISBN-13: 9780425194096

Edition: 2004

Authors: Gilbert Guide, Jill Gilbert

List price: $17.00
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Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner. Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: Legal landmines every successful entrepreneur must avoid Business practices that can be protected-but are often overlooked Protecting your intellectual property on the Internet What are your ideas and the rights to them really worth? Why trade secrets are a powerful and under-utilized protection Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!" The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensingis the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
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Book details

List price: $17.00
Copyright year: 2004
Publisher: Penguin Publishing Group
Publication date: 8/3/2004
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

Jill Gilbert is an intellectual property attorney currently pursuing a Masters Degree in Computer Science and planning to sit for the Patent Law Bar. She also holds a Masters Degree in Accountancy and a Master of Law (Llm) degree in taxation. She has authored seven books including such titles as PcAnywhere for Dummies, The Quickbooks Bible, and Teach Yourself TurboTax in 24 Hours, and is the coauthor of Online Investing Bible.

Innovating for fun and profit
The rise of intellectual property law : who owns an idea?
American ingenuity in the twenty-first century
Taking ownership of trademarks and trade names
Making your mark : the basics of trademark law
Maintaining marks in the face of legal adversity
How to research and register a mark from scratch
Trademarks in cyberspace : the domain name debate
Cashing in on copyrights
Critical copyright concepts : what's protected?
Limitations on copyrights protection
Copyright infringement : providing it and defending against it
Exercising copyright caution : research, registration, and designation
Practical patent concepts
What can you patent?
Filing a successful patent application
Avoiding, detecting, and defending against patent infringement
Issues for entrepreneurs
Trade secret protection
Getting your idea to market : licensing and other arrangements
Software savvy
Protecting and promoting your Web site
From brain to balance sheet : tax considerations
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