Applied Public Relations Cases in Stakeholder Management

ISBN-10: 0415999162

ISBN-13: 9780415999168

Edition: 2nd 2009 (Revised)

Authors: Larry F. Lamb, Kathy Brittain McKee, Kathy Richardson, Marcie Hinton

List price: $57.95
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Book details

List price: $57.95
Edition: 2nd
Copyright year: 2009
Publisher: Routledge
Publication date: 6/11/2009
Binding: Paperback
Pages: 304
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.902
Language: English

List of figures
Preface
Professional Insight: The Management Champion of Social Responsibility
Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships
Professional Insight: The Case For Character
Stakeholders: Employees
General Motors Trims Its Workforce and Operations
"You Can't Buy That Kind of PR": Southwest Airlines Employees Star in Reality TV
Teamsters Deliver Public Support During the UPS Strike
Sun Shines Through Employee Blogs
The Case of the Misfired Memo
Professional Insight: Your Real Job Description
Stakeholders: Community
`The Company For Women' Pledges Support
CharitaBulls Help Others Win at Life
"Walking the Talk": DuPont's Land Legacy Program Donates 16,000 Acres to The Conservation Fund
Habitat for Humanity: Building Corporate Bridges and Affordable Houses
Community Service Constitutes Core Competency of Timberland
Professional Insight: A Lesson: Advertising and Public Relations Can Work in Harmony
Stakeholders: Consumers
"Would You Like Your Taco With or Without Pesticide Today?"
Wendy's Relies On Reputation to Combat "Finger" Fraud
Bausch & Lomb Sees Recall
Tire Tread Troubles Drive Firestone into Crisis of Confidence
Wal-Mart: Soaring Through Sustainability
Warner Bros. (and Others) are Wild About "Harry"
Professional Insight: Public Relations in the iPod Generation
Stakeholders: Media
Media Interest in Transplant Drama Stokes Anxiety in Health Care Professionals
Fake News Release Leads to Arrest
Bishops, Priests, and Reporters: The Catholic Church and Media Coverage of Sex Abuse Scandals
Bowling For Columbine Strikes Ammunition Sales at Kmart Corp.
Creating and Controlling-A Dialogue on Energy: Chevron Launches Worldwide Advertising Campaign
Professional Insight: Making News in a New Media World
Stakeholders: Investors
The Communications Company That Didn't Communicate: WorldCom
Appearances or Substance: Which is More Important?
A Habit of Activism
Hewlett-Packard Seeks to Plug Leaks With a Secret Investigation
Professional Insight: Integrated Communication and Shareholder Wealth
Stakeholders: Members and Volunteers
Designated Donations? The American Red Cross and the Liberty Fund
Offering "1-888-995-HOPE" to Homeowners
Colossal Fossil Dominates Chicago's Field Museum
Queen Latifah Introduces National Women's Confidence Day
A New Way for the United Way of the National Capital Area?
Professional Insight: A Higher Ethical Standard for Nonprofits
Stakeholders: Governments and Regulators
Hospital Advocates for its Property-Tax Exemption
New Internet Cookie Recipe Gives Heartburn to DoubleClick
"Working Together to Bring Peace": Saudi Arabia Seeks to Improve its U.S. Image
Kick Ash Bash Sets Stage for Antismoking Campaign
"What Happened": Former Press Secretary's Memoir Sparks Controversies
Professional Insight: Is Saying "No" an Option for the Government?
Stakeholders: Activists
PETA Serves Up "Holocaust on Your Plate" Campaign
Greenpeace Pressures Chemical Producers to Reduce Risks of Chlorine Gas
Activist Campaign in India Examines Soft Drinks
Activists Keep Nike on the Run
Professional Insight: Three Key Concepts from a PR Pioneer Turned Critic
Stakeholders: Global Citizens
"Our Weapon is Our Nakedness": Nigerian Women Use Cultural Taboo to Fight Big Oil Company
Bayer Drug Recall Strains International Relationships
Brewing International Relationships: Does Starbucks C.A.F.E. Program Serve Social Responsibility to Ethiopian Coffee Farmers?
Publicis and the European Central Bank Introduce "The Euro, Our Money" to the World
Red, White, and Blue-and Golden? McDonald's Responds to International Pressures
Maritime Tragedy Compounded by Cultural Differences
Professional Insight: Global Connections, Distinctive Differences
Index
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