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Strategic Planning for Public Relations

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ISBN-10: 0415994225

ISBN-13: 9780415994224

Edition: 3rd 2009 (Revised)

Authors: Ronald Smith

List price: $72.95
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Book details

List price: $72.95
Edition: 3rd
Copyright year: 2009
Publisher: Routledge
Publication date: 4/20/2009
Binding: Paperback
Pages: 456
Size: 6.25" wide x 7.75" long x 0.50" tall
Weight: 1.738
Language: English

Introduction
Formative Research
Analyzing the Situation
Analyzing the Organization
Analyzing the Publics
Strategy
Establishing Goals and Objectives
Formulating Action and Response Strategies
Using Effective Communication
Tactics
Choosing Communication Tactics
Implementing the Strategic Plan
Phase Four
Evaluating the Strategic Plan
Appendices