Telecommunications and Business Strategy Industry Structures and Planning Strategies

ISBN-10: 0415993539

ISBN-13: 9780415993531

Edition: 2nd 2009

List price: $71.95 Buy it from $25.85
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Book details

List price: $71.95
Edition: 2nd
Copyright year: 2009
Publisher: Routledge
Publication date: 10/22/2008
Binding: Paperback
Pages: 440
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 1.298

List of Figures
List of Tables
Foreword
Preface
Acknowledgments
The Telecommunications Industry Structure
Telecommunications Economics I: Principles of Market Structure, Supply and Pricing and Business Conduct
Telecommunications and Strategic Planning
Broadcast Television
Cable Television
Telecommunications Economics II: Principles of Public Utilities, Common Carriers and Information Carriage
Telephony
Satellite Communication
Cellular and Wireless Communication
The Internet and Electronic Commerce
Transnational Media and Telecommunications
Management and Planning Strategies
Telecommunications Management
Telecommunications and Financial Management
Telecommunications Marketing
Leadership and Change Management
Innovation and Technology Management
Notes
People Index
Company Index
Subject Index
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