Handbook of Spanish Language Media

ISBN-10: 0415991013

ISBN-13: 9780415991018

Edition: 2010

Authors: Alan B. Albarran

List price: $74.95
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Book details

List price: $74.95
Copyright year: 2010
Publisher: Routledge
Publication date: 8/5/2009
Binding: Paperback
Pages: 312
Size: 7.00" wide x 9.50" long x 0.75" tall
Weight: 1.342
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Overview of Spanish Language Media
Spanish Language Media in the United States (Albarran)
Spanish Language Media in Spain (A. Arrese, A. Sanchez-Tabernero, M. Medina all at University of Navarra in Pamplona)
Spanish Language Media in Mexico (Maria Gutierrez, Universidad Panamericana)
Spanish Language Media in Latin America (will consist of several small chapters)
Argentina Silvio Wasbrod, AEDD. Republic TBD
Colombia German Antonio Arrango, University of La Sabana
El Salvador TBD
Venezuela Cirxmar Rojas, Universidad del Zulia
Honduras TBDPeru TBD
Nicaragua Catherine Cunningham, University of North Texas
Chile Maria Angelica Mir or Aldo Van Weezel, Univeristy de Los Andes
Panama TBD
Guatemala Catherine Cunningham, University of North Texas
Paraguay TBD
Ecuador TBD
Uruguay TBD
Bolivia Juan Pablo Artero, University of Navarra
Costa Rica TBD
Cuba TBD
Puerto Rico TBD
Issues in Spanish Language Media
Researching Spanish Language Audiences (Amy Coffey, Univ. of Florida)
Marketing to the Spanish Language Audience (Lauren Boyle, UNT)
Advertising Trends in Spanish Language Media (Jose Perez-Latre, Univ. of Navarra)
Spanish Language Media Programming TBD
Spanish Language News TBD
Internet and New Media usage among Spanish Language Audiences TBD
Latinos and Media Stereotypes (F. Subvervi, Texas State University)
The Portuguese Market and its relationship to Spanish Language Media (Paulo Faustino, Autonomous Universidad, Lisbon, Portugal)
Future Directions in Spanish Language Media
Future Directions for Spanish Language Media Research (Albarran)
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