School Commercialism From Democratic Ideal to Market Commodity

Name: School Commercialism From Democratic Ideal to Market Commodity
Price: 5.5 USD
Availability: InStock
ISBN: 9780415951326

ISBN-10: 0415951321

ISBN-13: 9780415951326

Edition: 2005

Authors: Alex Molnar

List price: $52.95

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Description:

Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys "R" Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. InSchool Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the…

Book details

List price: $52.95
Copyright year: 2005
Publisher: Routledge
Publication date: 6/23/2005
Binding: Paperback
Pages: 192
Size: 5.71" wide x 8.50" long x 0.43" tall
Weight: 0.682
Language: English



Series Editors' Introduction


Epigraph



Every Child a Consumer



The Sky's the Limit: Trends in Schoolhouse Marketing since 1990



Eat, Drink, and Be Diabetic: Using Schools to Promote Illness



Controlling the Masses vs. Liberating Them: Edward Bernays and John Dewey Considered



Whittle or Virtually Nothing: The Emergence of Edison Schools and Knowledge Universe



Futures Trading: Buying and Selling Education in the Global Marketplace


Notes