Beauty and Business Commerce, Gender, and Culture in Modern America

ISBN-10: 041592667X

ISBN-13: 9780415926676

Edition: 2001

Authors: Philip Scranton

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Here, historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.
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Book details

List price: $41.95
Copyright year: 2001
Publisher: Routledge
Publication date: 12/20/2000
Binding: Paperback
Pages: 288
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

On Beauty ... and the History of Business
Images and Reforms
"Any Desired Length": Negotiating Gender through Sports Clothing, 1870-1925
Questionable Beauty: The Dangers and Delights of the Cigarette in American Society, 1880-1930
Collars and Consumers: Changing Images of American Manliness and Business
"Fighting the Corsetless Evil": Shaping Corsets and Culture, 1900-1930
Business and Work
A Depression-Proof Business Strategy: The California Perfume Company's Motivational Literature
"I Had My Own Business ... So I Didn't Have to Worry": Beauty Salons, Beauty Culturists, and the Politics of African-American Female Entrepreneurship
"At the Curve Exchange": Postwar Beauty Culture and Working Women at Maidenform
Estee Lauder: Self-Definition and the Modern Cosmetics Market
Constructing Commodities
Black Is Profitable: The Commodification of the Afro, 1960-1975
"Loveliest Daughter of Our Ancient Cathay!": Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A. Beauty Pageant
Hiding the Scars: History of Breast Prostheses after Mastectomy Since 1945
Notes on the Contributors
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