Beauty and Business Commerce, Gender, and Culture in Modern America

Name: Beauty and Business Commerce, Gender, and Culture in Modern America
Price: 5.7 USD
Availability: InStock
ISBN: 9780415926676

ISBN-10: 041592667X

ISBN-13: 9780415926676

Edition: 2001

Authors: Philip Scranton

List price: $44.95

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Description:

Here, historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.

Book details

List price: $44.95
Copyright year: 2001
Publisher: Routledge
Publication date: 12/20/2000
Binding: Paperback
Pages: 288
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English



Preface



Acknowledgments


On Beauty ... and the History of Business




Images and Reforms


"Any Desired Length": Negotiating Gender through Sports Clothing, 1870-1925



Questionable Beauty: The Dangers and Delights of the Cigarette in American Society, 1880-1930



Collars and Consumers: Changing Images of American Manliness and Business



"Fighting the Corsetless Evil": Shaping Corsets and Culture, 1900-1930




Business and Work


A Depression-Proof Business Strategy: The California Perfume Company's Motivational Literature



"I Had My Own Business ... So I Didn't Have to Worry": Beauty Salons, Beauty Culturists, and the Politics of African-American Female Entrepreneurship



"At the Curve Exchange": Postwar Beauty Culture and Working Women at Maidenform



Estee Lauder: Self-Definition and the Modern Cosmetics Market




Constructing Commodities


Black Is Profitable: The Commodification of the Afro, 1960-1975



"Loveliest Daughter of Our Ancient Cathay!": Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A. Beauty Pageant



Hiding the Scars: History of Breast Prostheses after Mastectomy Since 1945



Notes on the Contributors


Index