Inarticulate Longings The Ladies' Home Journal, Gender and the Promises of Consumer Culture

ISBN-10: 0415911575

ISBN-13: 9780415911573

Edition: 1995

Authors: Jennifer Scanlon

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Description:

A cultural history based onThe Ladies' Home Journal,Inarticulate Longingsoffers a new and provocative perspective on the magazine, the advertising industry, and women's lives during the early twentieth century. The volume explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture.
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Book details

List price: $43.95
Copyright year: 1995
Publisher: Routledge
Publication date: 9/29/1995
Binding: Paperback
Pages: 224
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.836
Language: English

Acknowledgments
Introduction
A Profile of the Ladies' Home Journal
Housekeeping: The Greatest Business in the World
Women's Paid Work: Setting and Stretching the Boundaries
Stoves for Women, Votes for Men: The Journal and Women's Political Involvement
The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction
Advertising Women: The J. Walter Thompson Company Women's Editorial Department
"Every Woman Is Interested in This": Advertising in the Ladies' Home Journal
Conclusion
Notes
Index
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