Inarticulate Longings The Ladies' Home Journal, Gender and the Promises of Consumer Culture
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Description: A cultural history based onThe Ladies' Home Journal,Inarticulate Longingsoffers a new and provocative perspective on the magazine, the advertising industry, and women's lives during the early twentieth century. The volume explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $43.95
Copyright year: 1995
Publication date: 9/29/1995
Size: 6.25" wide x 9.25" long x 0.50" tall
|A Profile of the Ladies' Home Journal|
|Housekeeping: The Greatest Business in the World|
|Women's Paid Work: Setting and Stretching the Boundaries|
|Stoves for Women, Votes for Men: The Journal and Women's Political Involvement|
|The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction|
|Advertising Women: The J. Walter Thompson Company Women's Editorial Department|
|"Every Woman Is Interested in This": Advertising in the Ladies' Home Journal|