Introduction to the Music Industry An Entrepreneurial Approach
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Description: Music Entrepreneurship: A Practical Guide to Creating New Venturesis a textbook that will help university students master the language and lessons of entrepreneurship and apply them to the task of creating tomorrow’s music industry. It is an introduction to the music industry from a contemporary, entrepreneurial point of view. Because the music industry is in deep flux, and is reinventing itself as quickly as technological advances permit, this text is intended to help students and teachers make sense of an industry that has no fixed shape anymore. Today‘s students need to think differently and look at the music industry through the lens of entrepreneurship so they can anticipate and embrace change. Guiding students from the theoretical to the practical aspects of business pedagogy, each chapter contains projects, exercises and profiles of prominent music entrepreneurs that will enhance students’ creativity, stimulate innovate thinking, and develop problem solving skills.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $40.99
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 8/24/2012
Size: 7.50" wide x 9.00" long x 0.75" tall
|Thinking Like An Entrepreneur|
|Fundamentals of Entrepreneurial Thinking|
|Creative Problem Solving|
|Contacts and Contracts|
|International Copyright and Trade Agreements|
|The Role of the Music Publisher|
|Songwriters and Music Publishers|
|Performing Rights Societies|
|Performing and Recording|
|Concerts and Touring|
|Digital Music Services|
|You as Entrepreneur|
|Introduction: How to Use Case Studies to Create an Interactive Classroom|
|Case Study: Falcon Music & Art: A Jazz Haven on the Hudson|
|Case Study: TicketLeap: Social Media Integration in the Cloud|