Gender, Branding, and the Modern Music Industry

Name: Gender, Branding, and the Modern Music Industry
Price: 4.08 USD
Availability: InStock
ISBN: 9780415894906

ISBN-10: 0415894905

ISBN-13: 9780415894906

Edition: 2013

Authors: Kristin Lieb

List price: $32.99

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Description:

This book explains how female popular music stars must adhere to patterned types and patterned narratives in order to succeed at the highest level of the music industry. Talented women who don’t fit these pre-determined types set by those who came before them are overlooked entirely, discarded as unmarketable, or simply relegated to the background. Even those with looks and talent have comparatively short lifecycles because industry norms prioritize presentation and packaging over the long-term musical development of female acts. At present, there are numerous male career artists who have been recording and performing regularly for three to four decades (e.g., Bob Dylan, Neil Young, Bruce…

Book details

List price: $32.99
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 3/1/2013
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.682
Language: English



Acknowledgments


List of Figures and Tables


Preface


Cast of Characters Interviewed for this Book



Critical Frameworks for Considering Pop Stars



Female Popular Music Stars as Brands



The Modern Music Industry



The Lifecycle for Female Popular Music Stars



The Lifecycle Model Continued



Theoretical Foundations for the Lifecycle


Notes


References


Index