Gender, Branding, and the Modern Music Industry
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Description: This book explains how female popular music stars must adhere to patterned types and patterned narratives in order to succeed at the highest level of the music industry. Talented women who don’t fit these pre-determined types set by those who came before them are overlooked entirely, discarded as unmarketable, or simply relegated to the background. Even those with looks and talent have comparatively short lifecycles because industry norms prioritize presentation and packaging over the long-term musical development of female acts. At present, there are numerous male career artists who have been recording and performing regularly for three to four decades (e.g., Bob Dylan, Neil Young, Bruce Springsteen, Elvis Costello), but precious few female career artists with comparable longevity
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $30.99
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 2/4/2013
Size: 6.00" wide x 9.00" long x 0.50" tall
|List of Figures and Tables|
|Cast of Characters Interviewed for this Book|
|Critical Frameworks for Considering Pop Stars|
|Female Popular Music Stars as Brands|
|The Modern Music Industry|
|The Lifecycle for Female Popular Music Stars|
|The Lifecycle Model Continued|
|Theoretical Foundations for the Lifecycle|