MediaWriting Print, Broadcast, and Public Relations
Edition: 4th 2012 (Revised)
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $41.99
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 2/9/2012
Size: 7.00" wide x 9.00" long x 1.00" tall
W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.
|Preface: Introduction to MediaWriting|
|Communication Theory and News Values|
|Getting Started: In the Beginning is the Lead|
|Legal Considerations in Media Writing|
|Ethical Decisions in Writing and Reporting|
|Fundamentals of Writing and Editing|
|Writing Basic News Stories|
|Interviewing: Gathering Information from People|
|Research: Gathering Information from Documents and Other Sources|
|Using Quotations and Sources in News Stories|
|Features: Alternatives to the Inverted Pyramid Story|
|Preparing Broadcast Copy|
|Reporting for Radio and Television|
|Writing and Reporting in the New New Media|
|Preparing News Releases|
|Writing for Organizational Publications|
|Public Relations Speeches and Advocacy Statements|
|Composing Advertising Copy|
|Afterword: Communication, the Future, and You|