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MediaWriting Print, Broadcast, and Public Relations

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ISBN-10: 0415888034

ISBN-13: 9780415888035

Edition: 4th 2012 (Revised)

Authors: W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

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Book details

Edition: 4th
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 2/9/2012
Binding: Paperback
Pages: 400
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.870
Language: English

W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.

Preface: Introduction to MediaWriting
Communication Theory and News Values
Getting Started: In the Beginning is the Lead
Legal Considerations in Media Writing
Ethical Decisions in Writing and Reporting
Fundamentals of Writing and Editing
Writing Basic News Stories
Interviewing: Gathering Information from People
Research: Gathering Information from Documents and Other Sources
Using Quotations and Sources in News Stories
Features: Alternatives to the Inverted Pyramid Story
Preparing Broadcast Copy
Reporting for Radio and Television
Writing and Reporting in the New New Media
Preparing News Releases
Writing for Organizational Publications
Public Relations Speeches and Advocacy Statements
Composing Advertising Copy
Afterword: Communication, the Future, and You