MediaWriting Print, Broadcast, and Public Relations

Name: MediaWriting Print, Broadcast, and Public Relations
Price: 4.68 USD
Availability: InStock
ISBN: 9780415888035

ISBN-10: 0415888034

ISBN-13: 9780415888035

Edition: 4th 2012 (Revised)

Authors: W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

List price: $41.99

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Book details

List price: $41.99
Edition: 4th
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 2/9/2012
Binding: Paperback
Pages: 400
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.430
Language: English

W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.



Preface: Introduction to MediaWriting


Communication Theory and News Values


Getting Started: In the Beginning is the Lead


Legal Considerations in Media Writing


Ethical Decisions in Writing and Reporting


Fundamentals of Writing and Editing


Writing Basic News Stories


Interviewing: Gathering Information from People


Research: Gathering Information from Documents and Other Sources


Using Quotations and Sources in News Stories


Features: Alternatives to the Inverted Pyramid Story


Preparing Broadcast Copy


Reporting for Radio and Television


Writing and Reporting in the New New Media


Preparing News Releases


Writing for Organizational Publications


Public Relations Speeches and Advocacy Statements


Composing Advertising Copy


Afterword: Communication, the Future, and You