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| Preface | |
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| Acknowledgments | |
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| Television Structures and Systems | |
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| An Introduction to Television Structures and Systems: Ebb and Flow in the Postnetwork Era | |
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| Television's Not-So-Distant Past: The Network Era | |
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| Polysemy, Heterogeneity, Contradiction | |
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| Interruption and Sequence | |
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| Segmentation | |
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| Halting the Flow: Television in the Postnetwork Era | |
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| Summary | |
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| Further Readings | |
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| Narrative Structure: Television Stories | |
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| The Theatrical Film | |
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| The Television Series | |
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| The Television Serial | |
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| Transmedia Storytelling | |
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| Summary | |
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| Further Readings | |
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| Building Narrative: Character, Actor, Star | |
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| Building Characters | |
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| Building Performances | |
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| The Star System? | |
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| Summary | |
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| Further Readings | |
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| Beyond and Beside Narrative Structure | |
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| Television's Reality | |
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| Television's Reality: Forms and Modes | |
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| Television's Reality: Genres | |
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| Summary | |
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| Further Readings | |
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| . The Television Commercial | |
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| U.S. TV's Economic Structure | |
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| The Polysemy of Commodities | |
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| The Persuasive Style of Commercials | |
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| Summary: "Capitalism in Action" | |
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| Further Readings | |
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| Television Style: Image and Sound | |
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| An Introduction to Television Style: Modes of Production | |
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| Single-Camera Mode of Production | |
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| Multiple-Camera Mode of Production | |
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| Hybrid Modes of Production | |
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| Summary | |
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| Further Readings | |
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| Style and Setting: Mise-en-Scene | |
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| Set Design | |
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| Costume Design | |
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| Lighting Design | |
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| Actor Movement | |
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| Summary | |
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| Further Readings | |
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| Style and the Camera: Videography and Cinematography | |
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| Basic Optics: The Camera Lens | |
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| Image Definition and Resolution | |
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| Color and Black-and-White | |
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| Framing | |
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| In-Camera Visual Effects | |
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| Summary | |
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| Further Readings | |
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| Style and Editing | |
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| The Single-Camera Mode of Production | |
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| The Multiple-Camera Mode of Production | |
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| Continuity Editing and Hybrid Modes of Production | |
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| Summary | |
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| Further Readings | |
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| Style and Sound | |
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| Types of Television Sound | |
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| Purposes of Sound on Television | |
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| Acoustic Properties and Sound Technology | |
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| Space, Time, and Narrative | |
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| Summary | |
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| Further Readings | |
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| Television Studies | |
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| An Introduction to Television Studies | |
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| Critical Research and Television | |
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| Further Readings | |
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| Textual Analysis | |
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| Television Authorship | |
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| Style and Stylistics | |
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| Genre Study | |
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| Semiotics | |
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| Summary | |
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| Further Readings | |
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| Discourse and Identity | |
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| Ideological Criticism and Cultural Studies | |
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| The Discourse of the Industry I: Production Studies | |
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| The Discourse of the Industry II: Political Economy | |
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| Discourse and Identity I: Gender | |
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| Discourse and Identity II: Queer Theory | |
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| Discourse and Identity III: Race and Ethnicity | |
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| Summary | |
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| Further Readings | |
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| Sample Analyses and Exercises | |
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| Mass Communication Research | |
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| Glossary | |
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| Index | |