Crisis Communications A Casebook Approach

ISBN-10: 0415880599

ISBN-13: 9780415880596

Edition: 4th 2011 (Revised)

List price: $114.00 Buy it from $14.15
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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis.Author Kathleen Fearn-Banks examines the steps of choosing the appropriate words to convey a message, selecting the method and channels for delivering the message, and identifying and targeting the most appropriate publics or audiences. She also addresses such important topics as avoiding potential mismanagement of communication in crisis situations.Key features of this fourth edition are:Six new cases, including several international crises;Current discussion of communications technology as it relates to crises; andA companion website with additional cases as well as supplemental materials for students and classroom resources for instructors.A Student Workbook is also available for use with this volume, providing additional pedagogy for each chapter, including discussion questions, activities, key terms, case exercises, and worksheets.Utilizing both classic and contemporary cases of real-world situations, Crisis Communications provides students in public relations and business with real-world perspectives and valuable insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
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Book details

List price: $114.00
Edition: 4th
Copyright year: 2011
Publisher: Routledge
Publication date: 9/27/2010
Binding: Paperback
Pages: 388
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.188
Language: English

Crisis Communications Today
Crisis Communications Theory
Apologia Theory
Image Restoration Theory
Decision Theory
Diffusion Theory
Excellence Theory
Communications To Prevent Crises
News Media
Internal Publics
Communications When a Crisis Strikes
Communicating with the News Media
Communicating with Lawyers
Communicating with Internal Publics
Communicating with External Publics
Communicating Directly with the Masses
Social Media and Crisis Communications
Rumors and Cybercrises
"Textbook" Crisis Communications Cases
Case: Johnson & Johnson and the Tylenol Murders
Case: Exxon and the Valdez Oil Spill
Exxon's Concern for Alaska
Exxon's Animal Rescue Centers
Exxon's Success at Restoring Tourism
Culture Crises: Foreign and Domestic
Case: Saginaw Valley State University and the Theater Controversy
Case: AIDS in Africa
South Africa
Case: Texas A & M University and the Bonfire Tragedy
Environmental Crisis
Case: H�agen Dazs and the Honey Bees
Natural Disasters
Case: New Orleans and Hurricane Katrina
Transportation Crises
Case: US Airways and the Emergency Landing on the Hudson
Case: Holland America and Cruise Crises
Product Failure and Product Tampering
Case: Yuhan-Kimberly and Baby's Wet-Wipes
Case: Maple Leaf and the Battle Against Listeria
Case: Wendy's and the Finger-in-the-Chili Hoax
Crises of Death and Injury
Case: Columbine High School and the Shooting Tragedy
Case: Metro Transit: Driver Shot, Bus Flies Over a Bridge
Individuals In Crises
The Crisis Communications Plan
Generic Crisis Communications Plan for a Large Company
Crisis Communications Plan for Seattle's Union Gospel Mission
Crisis Communications Plan for a Fictitious Small Business
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