Fundraising Management Analysis, Planning and Practice

Name: Fundraising Management Analysis, Planning and Practice
Availability: OutOfStock
ISBN: 9780415831581

ISBN-10: 041583158X

ISBN-13: 9780415831581

Edition: 3rd 2015 (Revised)

Authors: Adrian Sargeant, Elaine Jay

List price: $94.95

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Description:

Applying the principals of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser that wants to increase profitabilty and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new…

Book details

List price: $94.95
Edition: 3rd
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 7/18/2014
Binding: Paperback
Pages: 440
Size: 6.93" wide x 9.69" long x 0.87" tall
Weight: 1.980
Language: English