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Television and New Media Must-Click TV

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ISBN-10: 0415802385

ISBN-13: 9780415802383

Edition: 2010

Authors: Jennifer Gillan

List price: $29.16
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Television and New Media introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including Lost , 24 , and Heroes , this book closely examines the ways that television programming has changed with the influx of new media—transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for understanding how creative and industrial forces have worked together in the new media age to transform the way we watch TV.
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Book details

List price: $29.16
Copyright year: 2010
Publisher: Taylor & Francis Group
Publication date: 8/30/2010
Binding: Paperback
Pages: 320
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.232
Language: English

Introduction: it's network TV
Fan tracking, targeting, and interaction from the web to the WB
Timeshifting, circumvention, and flow on Fox
Placeshifting, schedule-shifting, and the long-arc serial on ABC
Branding, synergy, and product integration on NBC
Selected Bibliography