Television and New Media Must-Click TV
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Description: Television and New Media introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including Lost , 24 , and Heroes , this book closely examines the ways that television programming has changed with the influx of new mediaâ€”transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for understanding how creative and industrial forces have worked together in the new media age to transform the way we watch TV.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $25.99
Copyright year: 2010
Publisher: Taylor & Francis Group
Publication date: 10/1/2010
Size: 5.75" wide x 8.75" long x 0.75" tall
|Introduction: it's network TV|
|Fan tracking, targeting, and interaction from the web to the WB|
|Timeshifting, circumvention, and flow on Fox|
|Placeshifting, schedule-shifting, and the long-arc serial on ABC|
|Branding, synergy, and product integration on NBC|