Reputation Management The Key to Successful Public Relations and Corporate Communication

Name: Reputation Management The Key to Successful Public Relations and Corporate Communication
Price: 24.9 USD
Availability: InStock
ISBN: 9780415801850

ISBN-10: 0415801850

ISBN-13: 9780415801850

Edition: 2nd 2011 (Revised)

Authors: John Doorley, Helio Fred Garcia

List price: $46.99

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Description:

With new chapters and updated examples throughout, the second edition of Reputation Management is a how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors.

Book details

List price: $46.99
Edition: 2nd
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 12/8/2010
Binding: Paperback
Pages: 456
Size: 7.25" wide x 10.00" long x 1.00" tall
Weight: 1.738
Language: English



Preface



Reputation Management



Ethics and Communication



Media Relations



Social Media



Organizational Communication



Government Relations



Community Relations



Investor Relations



Global Corporate Communication



Integrated Communication



Issues Management



Crisis Communication



Corporate Responsibility



Public Relations Consulting



Challenges and Opportunities in Corporate and Organizational Communication