Writing and Editing for Digital Media
Edition: 2nd 2014 (Revised)
List price: $63.95
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Description: Writing and Editing for Digital Media, 2nd edition, teaches students how to write effectively for online audiences--whether they are crafting a story for the website of a daily newspaper, writing for a blog, or communicating via social media. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling. Writing and Editing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the new social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (marketing, PR, journalism, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $63.95
Copyright year: 2014
Publication date: 7/1/2014
Size: 7.00" wide x 8.75" long x 0.75" tall