Alison Theaker worked in in-house PR for eight years and since 1990 has taught public relations at undergraduate and graduate levels in the United Kingdom and United States. She was also the CIPR's first Head of Education from 1998 to 2001.
Alison Theaker has taught public relations and integrated marketing communications in the UK and the USA and has over 15 years of teaching experience. She is the author of bestselling textbooks The Public Relations Handbook (3rd ed, 2007) and Effective Media Relations (3rd ed, 2005). She now runs her own business, The Spark , offering bespoke PR coaching.Heather Yaxley established Applause Consultancy in 2000 to offer a range of services that help clients challenge their thinking about public relations, communications and relationship strategies. Clients have included, amongst others, the Coca Cola Company, npower renewables, Corus, and General Motors. She lecturers at Bournemouth University in PR and Marketing as well as being external examiner for the CIPR Foundation Introductory Award in PR.