Marketing and Managing Tourism Destinations

ISBN-10: 0415672503

ISBN-13: 9780415672504

Edition: 2013

Authors: Alastair M. Morrison

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Description:

Marketing and Managing Tourism Destinationsis a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. In doing so it provide students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.The book is organized in a systematic and integrated way , introducing students to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation. It closes with a section on major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations. The book further proposed a unique systematic model to manage and market destinations which will provide a unique contribution to this area. Core concepts are supported with well integrated international case studies and interviews with destination managers to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. Written by a leading academic in this field, this book will be an invaluable resource for all those studying Destination Marketing and Management as part of Tourism, Events, Hospitality and Sport degree programmes.
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Book details

List price: $84.00
Copyright year: 2013
Publisher: Routledge
Publication date: 4/19/2013
Binding: Paperback
Pages: 632
Size: 7.25" wide x 9.75" long x 1.25" tall
Weight: 2.332
Language: English

Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA and the CEO of Belle Tourism International Consulting (Shanghai), Ltd. (BTI). In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry. Most recently he has provided marketing and development advice in over 30 different countries. Since 2000, he has completed more than 30 individual destination marketing and planning projects in China, including as the Team Leader for the Strategic Marketing Plan for Jiangsu Province and the Marketing Strategies for Ningbo and Shaoxing on behalf of the World Bank.

Introduction to Destination Management and Marketing Concepts and Roles
The Concepts of Destination Management and Marketing
Destination Planning
Destination Marketing Planning
Destination Management Research
Destination Product Development
Destination Partnerships and Team-Building
Destination Community and Stakeholder Relations
Destination Governance and Leadership
Destination Communications and Promotion
Destination Branding
Destination Integrated Marketing Communications
Destination Information and Communication Technologies
Destination Markets
Consumer Behavior, Segmentation, and Market Trends
Domestic Pleasure and Leisure Travel Markets
International Pleasure and Leisure Travel Markets
Business Travel and Business Event Markets
The Future of Destination Management and Marketing
Future of Destination Management and Marketing
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