Sports Publicity A Practical Approach
Edition: 2nd 2013
List price: $38.99
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Description: Effective public relations are essential for any sports organization. In this fully revised and updated edition of his groundbreaking guide to publicity in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful PR practitioner. Drawing on nearly thirty years of professional experience, including work for the New York Knicks, Philadelphia 76ers and the US Tennis Association, Favorito outlines the history of sports PR, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.With a strong emphasis on professional practice and the day-to-day realities of working in sports, the book covers all the core functional areas such as:Effective writing and speakingBuilding brandsDeveloping contacts and networksGaining experience and internshipsCrisis managementSuccessful pitchingPress conferencesWorking with individual athletes, teams and league organizationsAgents and AgencyUnderstanding the global sports marketThe second edition includes brand new material on using social media, multi-cultural media relations, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.No other book offers such a valuable insider’s view of the sports PR industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $38.99
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 11/16/2012
Size: 6.00" wide x 9.00" long x 1.00" tall
|How it all Got Started|
|Getting Started and Building Contacts/Volunteerism|
|Reading, Writing and Speakingï¿½Ç and Not Just in English|
|How and What to Pitch|
|Working in the colleges|
|Working with a Professional Team|
|Working with an Individual Sport and Athlete|
|The League Publicity Office|
|Digital and Social Media|
|The Press Conference|
|Promoting Sports in a Global Environment|
|The Agency Side|
|The Press Release|
|The Media Advisory|
|Unique and Special Event Publicity|
|Media Seating Charts|
|The NHL Disaster Plan|