Effectual Entrepreneurship

ISBN-10: 0415586445

ISBN-13: 9780415586443

Edition: 2011

List price: $40.99
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Across the globe, the nature of business is changing and people need to be competent at creating their own opportunities, at being entrepreneurial. This trend is reflected in growing investment in entrepreneurship research and in efforts to move beyond toolkit approaches to training entrepreneurs to a more comprehensive understanding of theoretical principles that guide best practice.Originating in rigorous academic research, this textbook seeks to map abiding principles of entrepreneurial expertise to encourage the reader to think differently about the world in which they live, to emphasise that entrepreneurship is not only about trying to make a good living, but also an effort to expand the horizon of valuable economic opportunities. The book draws on the expertise of entrepreneurs who have created profitable ventures over long periods of time in the real world. In form and content, this book embodies their logic ' it seeks to be bold, systematic, pragmatic and at all times full of energy and fun.Authored by an internationally acclaimed, expert team of authors, Entrepreneurship will be core reading for all students requiring a foundation in this seminal subject.
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Book details

List price: $40.99
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 12/21/2010
Binding: Paperback
Pages: 228
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.628
Language: English

Read is a 7 year veteran of Oracle Corporation, as a Senior Director of the New Media Group, Director of Network Products, and Group Product Manager.

Darden Graduate School of Business Administration, USA

Naval Postgraduate School, USA

I want to be an entrepreneur but…
Entrepreneurs are visionaries
I don't have a good idea
Entrepreneurs are risk takers
I don't have enough money
Entrepreneurs are better at forecasting
I don't know where to start
Entrepreneurs are not like the rest of us
I'm human, I'm afraid of failing
The nuts and bolts of venturing: Effectuation in action
The bird-in-hand principle: Start with what you have
Worldmaking: Understand transformation techniques
The affordable loss principle: Bootstrap
Financing: Understand resources
The crazy quilt principle: Form partnerships
Ownership and control: Understand equity
The lemonade principle: Leverage surprises
Business plans and business models: Understand pitches
Brand, marketing and identity in a new venture: Understand mindspace
The pilot-on-the-plane principle: Non-predictive control
I am an entrepreneur now: How far can I go ?
When the venture grows up
Beyond the for-profit firm
Conclusion: Entrepreneurship as technology
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