Skip to content

Media Today Mass Communication in a Converging World

Spend $50 to get a free DVD!

ISBN-10: 041553643X

ISBN-13: 9780415536431

Edition: 5th 2014 (Revised)

Authors: Joseph Turow

List price: $55.99
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an insider's perspective on how media businesses operate. How exactly does Google profit from web searches? What will the magazine look like five years from now? Informative and engaging, Media Today , Fifth Edition is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their role as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow-who has been teaching Intro to Mass Communication for well over a decade-demonstrates the many ways that media convergence and the pervasiveness of the Internet has blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Customers also bought

Book details

List price: $55.99
Edition: 5th
Copyright year: 2014
Publisher: Taylor & Francis Group
Publication date: 10/9/2013
Binding: Paperback
Pages: 464
Size: 8.25" wide x 10.75" long x 0.75" tall
Weight: 2.794
Language: English

Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).

The Nature and Business of Media
Understanding Mass Media, Convergence, and the Importance of Media Literacy
Making Sense of Research on Media Effects and Media Culture
The Business of Media
Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications
Understanding Controls on Media Content: Government Regulation, Self-Regulation, and Ethics
The Media Industries
The Internet Industry
The Book Industry
The Newspaper Industry
The Magazine Industry
The Recording Industry
The Radio Industry
The Movie Industry
The Television Industry
The Video Game Industry