Ratings Analysis Audience Measurement and Analytics
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Edition: 4th 2014 (Revised)
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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. In this edition, this essential volume covers: International markets, reflecting the growth in audience research businesses…
Copyright year: 2014
Publication date: 10/1/2013
Size: 5.75" wide x 8.75" long x 0.75" tall