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Ratings Analysis Audience Measurement and Analytics

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ISBN-10: 0415526523

ISBN-13: 9780415526524

Edition: 4th 2014 (Revised)

Authors: James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

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Description:

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. In this edition, this essential volume covers: International markets, reflecting the growth in audience research businesses…    
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Book details

Edition: 4th
Copyright year: 2014
Publisher: Routledge
Publication date: 10/1/2013
Binding: Paperback
Pages: 344
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.254
Language: English