Social Media Industries

ISBN-10: 0415523192

ISBN-13: 9780415523196

Edition: 2013

Authors: Alan B. Albarran

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Description:

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
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Book details

List price: $47.95
Copyright year: 2013
Publisher: Routledge
Publication date: 2/26/2013
Binding: Paperback
Pages: 272
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.144
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Foreword
Preface
The Social Media Industries: Introduction and Overview
A History of the Social Media Industries
The Paradoxes of Social Media: A Review of Theoretical Issues
Business Models of Most-Visited U.S. Social Networking Sites
Social Media Marketing
Paige Miller
Social Media Content
Daniel Schackman
Social Media and the Value of Truth: Navigating the Web of Morality
Traditional News Media���s Use of Social Media
Privacy and Social Media
Uses and Gratifications of Facebook Members 35 Years and Older
Social Media and Young Latinos
Bridging the Great Divide: African American and Asian American Use of Social Media
The Social Media Industries: Summary and Future Directions
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