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Advanced Theory and Practice in Sport Marketing

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ISBN-10: 0415518482

ISBN-13: 9780415518482

Edition: 2nd 2013 (Revised)

Authors: Eric C. Schwarz, Jason D. Hunter, Alan LaFleur

List price: $44.99
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Book details

List price: $44.99
Edition: 2nd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 8/13/2012
Binding: Paperback
Pages: 410
Size: 7.00" wide x 9.75" long x 1.00" tall
Weight: 1.628
Language: English

Dr. Schwarz has been a member of the faculty within the Division of Business and Management at Daniel Webster College since 2000. Currently holding the rank of Associate Professor, he serves as the Program Coordinator, and is the faculty advisory for the Daniel Webster College Society for Sport Management. During the 2006-2007 school year, he took a sabbatical leave to serve as a Visiting Senior Lecturer and Research Fellow at the University of Ballarat in Australia. His responsibilities included teaching classes; conducting research in leisure and professional sport marketing; and developing an MBA program. Dr. Schwarz received a B.S. degree in Physical Education from Plymouth State…    

Jason Hunter has been working in the field of technology for years and he is always looking out for the next big development in the field. In the last few years with the further development of Smartphones and tablets, android development has come to the fore. He spent a lot of time doing research and eventually ended up doing android development in addition to his other duties.The purpose of his book is to let the reader know that it is not as difficult as it seems. If you have a love for all things technology, then you will be able to learn about the latest trends in android development with ease.

Eric Schwarz is an associate professor of Sport Business and chair of the Department of Sport Business & International Tourism in the School of Business at Saint Leo University, US. He is currently President and National Office Executive Director of the US Sport Marketing Association.Jason Hunter teaches in the Department of Athletics, College of DuPage, US.Alan LaFleur is a social media specialist with Sports Features International, Inc.

Sport Marketing: The Basics
Introduction to Sport Marketing
Managing the Sport Marketing Mix
Social Responsibility and Ethics in Sport Marketing
Understanding the Sport Consumer
Sport Marketing Research and Information Systems
Sport Consumer behavior
Sport Marketing Logistics
Sport Product and Logistical Management
Sales Management in Sport
Retail Management in Sport
E-Marketing Management in Sport
Promotional Aspects of Sport Marketing
Communication Management and Promotions in Sport
Sport Advertising
Sport Sponsorship
Social Media and Networking in the Sport Industry
The Evolution of Sport Marketing
International and Global Marketing in Sport
Emerging Sociological Sport Marketing Concepts