Cases in Public Relations Management The Rise of Social Media and Activism

Name: Cases in Public Relations Management The Rise of Social Media and Activism
Price: 4.08 USD
Availability: InStock
ISBN: 9780415517713

ISBN-10: 0415517710

ISBN-13: 9780415517713

Edition: 2nd 2014 (Revised)

Authors: Patricia Swann

List price: $110.00

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Description:

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario,…

Book details

List price: $110.00
Edition: 2nd
Copyright year: 2014
Publisher: Routledge
Publication date: 2/18/2014
Binding: Paperback
Pages: 608
Size: 7.50" wide x 9.50" long x 1.25" tall
Weight: 2.134
Language: English