Strategic Public Relations Management Planning and Managing Effective Communication Campaigns

Name: Strategic Public Relations Management Planning and Managing Effective Communication Campaigns
Availability: InStock
ISBN: 9780415517690

ISBN-10: 0415517699

ISBN-13: 9780415517690

Edition: 3rd 2015 (Revised)

Authors: Erica Weintraub Austin, Bruce E. Pinkleton

List price: $74.99

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Description:

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible…

Book details

List price: $74.99
Edition: 3rd
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 3/27/2015
Binding: Paperback
Pages: 389
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.760