Dynamics of Persuasion Communication and Attitudes in the 21st Century

Name: Dynamics of Persuasion Communication and Attitudes in the 21st Century
Price: 6.75 USD
Availability: InStock
ISBN: 9780415507424

ISBN-10: 0415507421

ISBN-13: 9780415507424

Edition: 5th 2014 (Revised)

Authors: Richard M. Perloff

List price: $110.00

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Description:

With substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasionintroduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. In addition, this text is accompanied by a fully interactive e-textbook, complete with author-narrated chapter synopses, videos, exercises,…

Book details

List price: $110.00
Edition: 5th
Copyright year: 2014
Publisher: Routledge
Publication date: 7/9/2013
Binding: Paperback
Pages: 568
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 2.090
Language: English