Dynamics of Persuasion Communication and Attitudes in the 21st Century
Edition: 5th 2014 (Revised)
List price: $110.00
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Description: With substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasionintroduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. In addition, this text is accompanied by a fully interactive e-textbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $110.00
Copyright year: 2014
Publication date: 7/9/2013
Binding: Mixed Media
Size: 7.25" wide x 9.00" long x 1.00" tall