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| List of illustrations | |
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| Preface | |
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| Introduction | |
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| Appendix: a very brief and very simple introduction to game theory | |
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| The ultimatum game | |
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| The ultimatum game | |
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| Intentions, as well as outcomes, matter | |
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| Criticisms of the findings of G�th and his colleagues | |
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| Behaviour in the ultimatum game: fairness or altruism? | |
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| Raising the monetary stakes in the ultimatum game | |
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| Fear of punishment or fear of embarrassment? | |
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| Do norms of fairness differ across cultures? | |
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| An even more ambitious cross-cultural study | |
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| What does a preference for fairness have to do with economics? | |
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| Concluding remarks | |
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| Trust and trustworthiness in everyday life | |
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| Trust and trustworthiness in everyday life | |
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| Is trust nothing but altruism? How about reciprocity? | |
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| The role of expectations in the decision to trust | |
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| Is a trusting decision analogous to a risky one? | |
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| Do trust and trustworthiness go together? | |
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| Implications of trust and reciprocity for economic transactions | |
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| Concluding remarks | |
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| Cooperation in social dilemmas | |
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| Cooperation in social dilemmas | |
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| Are contributions caused by confusion on the part of the participants? | |
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| Looking for alternative explanations | |
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| Do participants display a herd mentality? | |
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| Conditional cooperation and the creation of virtuous norms of cooperation | |
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| Punishments are sufficient to sustain cooperation but are not necessary | |
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| Concluding remarks | |
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| I will if you will: resolving coordination problems in organisations | |
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| I will if you will: examples of coordination failures in real-life | |
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| Men are from Mars, women are from Venus: battle of the sexes | |
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| Hunt a stag or a rabbit? The stag hunt game and payoff-ranked equilibria | |
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| Experimental evidence on coordination failures | |
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| Talk is cheap; or is it...? Using communication to resolve coordination failures | |
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| Money talks: the role of incentives | |
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| When in Rome...creating culture in the laboratory | |
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| From the laboratory to the real world: do these interventions work? The story of Continental Airlines | |
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| From the real world, back to the laboratory: are you partners or strangers? | |
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| Concluding remarks | |
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| Epilogue: further economic implications of fairness and trust | |
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| Further economic implications of fairness and trust | |
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| The Grameen Bank experience | |
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| Extrinsic incentives can crowd-out intrinsic motivations | |
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| Trust and growth | |
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| Concluding remarks | |
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| Bibliography | |
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| Index | |