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Consumerism in World History The Global Transformation of Desire

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ISBN-10: 0415395879

ISBN-13: 9780415395878

Edition: 2nd 2006 (Revised)

Authors: Peter N. Stearns

List price: $48.95
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The desire to acquire luxury goods and leisure services is a basic force in modern life." Consumerism in World History" explores both the historical origins and world-wide appeal of this relatively modern phenomenon. By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. This second edition of "Consumerism in World History" draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as Africa. Ever chapter has been updated and new features include: - A new chapter on Latin America - Russian and Chinese developments…    
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Book details

List price: $48.95
Edition: 2nd
Copyright year: 2006
Publisher: Routledge
Publication date: 2/8/2006
Binding: Paperback
Pages: 180
Size: 6.10" wide x 9.25" long x 0.31" tall
Weight: 0.594
Language: English

Peter N. Stearns is Provost and University Professor at George Mason University. Since 1967, he has served as editor-in-chief of The Journal of Social History.  His numerous books include World History in Documents ;  American Behavioral History ; and Anxious Parents .

Preface
Acknowledgments
Before modern consumerism
The emergence of consumerism in the West
The emergence of consumerism
The first causes of consumerism
Consumerism across the Atlantic: an early imitation
The explosion of consumerism in Western Europe and the United States
The dark side of Western consumerism
Consumerism goes global
Consumerism in Russia
Consumerism in East Asia
Consumerism in Latin America
Consumerism in Africa
Consumerism in the Islamic Middle East
Consumerism toward the new century
Consumerism in the contemporary world
Conclusion: who wins - consumerism or consumers?
Index