Semiotics

Name: Semiotics
Price: 2.61 USD
Availability: InStock
ISBN: 9780415363754

ISBN-10: 0415363756

ISBN-13: 9780415363754

Edition: 2nd 2007 (Revised)

Authors: Daniel Chandler

List price: $26.95

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Description:

Building on the success of its popular predecessor, this welcome second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a reworked introduction, extended index, revised glossary, and new suggestions for further reading, this new edition also provides an increased number of updated examples, such as those relating to computer and mobile phone technology, TV, commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: · What is a sign? · Which codes do we take for granted? · How can semiotics be used in textual analysis? · What is a text? A highly useful,…

Book details

List price: $26.95
Edition: 2nd
Copyright year: 2007
Publisher: Routledge
Publication date: 3/6/2007
Binding: Paperback
Pages: 328
Size: 5.00" wide x 7.50" long x 1.00" tall
Weight: 0.682
Language: English



List of illustrations


Preface


Acknowledgements


Introduction


Definitions


Relation to linguistics


Langue and parole


Why study semiotics?



Models of the sign


The Saussurean model


Two sides of a page


The relational system


Arbitrariness


The Peircean model


Relativity


Symbolic mode


Iconic mode


Indexical mode


Modes not types


Changing relations


Digital and analogue


Types and tokens


Rematerializing the sign


Hjelmslev's framework



Signs and things


Naming things


Referentiality


Modality


The word is not the thing


Empty signifiers



Analysing structures


Horizontal and vertical axes


The paradigmatic dimension


The commutation test


Oppositions


Markedness


Deconstruction


Alignment


The semiotic square


The syntagmatic dimension


Spatial relations


Sequential relations


Structural reduction



Challenging the literal


Rhetorical tropes


Metaphor


Metonymy


Synecdoche


Irony


Master tropes


Denotation and connotation


Myth



Codes


Types of codes


Perceptual codes


Social codes


Textual codes


Codes of realism


Invisible editing


Broadcast and narrowcast codes


Interaction of textual codes


Codification



Textual interactions


Models of communication


The positioning of the subject


Modes of address


Reading positions


Intertextuality


Problematizing authorship


Reading as rewriting


No text is an island


Intratextuality


Bricolage


Types and degrees of intertextuality



Prospect and retrospect


Structuralist semiotics


Poststructuralist semiotics


Methodologies


An ecological and multimodal approach


Appendix: key figures and schools


Going further


Glossary


Bibliography


Index