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List of illustrations | |
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Preface | |
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Acknowledgements | |
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Where meaning is the issue | |
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Multimodality: simple, really | |
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From semiotic system to semiotic resource | |
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Cultural difference and communication: the 'reach' of the theory and the 'reach' of modes | |
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The politics of naming | |
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A satellite view of language | |
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The social environment of contemporary communication | |
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An ethical approach to communication | |
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Assumptions | |
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Environments for communication: social frames and communicational possibilities | |
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Power, authority and authorship | |
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Social and theoretical consequences: ruling metaphors of participation, design, and production | |
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Personal choices: existential insecurity or agency through participation and connection | |
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Communication and meaning: fluidity, provisionality, Instability | |
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A prospective theory of communication: rhetoric, design, production | |
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From language and grammar to semiotic resources | |
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Mobility and portability | |
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A word on 'pace' | |
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The need for apt metaphors | |
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Communication: shaping the domain of meaning | |
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Communication as semiotic work: a sketch of a theory | |
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'Reading' and the reader's design of meaning | |
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Provisionality in communication: rhetoric and design, newly configured | |
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Environments of communication: a historical view | |
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Refashioning social and semiotic domains: rhetoric and design | |
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A social-semiotic theory of multimodality | |
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From a linguistic to a multimodal social-semiotic theory of meaning and communication | |
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Linguistics, pragmatics and a social-semiotic approach to representation | |
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Horses for courses: apt theories, useful framing | |
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The motivated sign | |
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The everyday, the banal and the motivated sign | |
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Interest and the partiality of representation | |
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Mimesis, signs and embodied experience | |
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Mode | |
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Materiality and affordance: the social making of mode | |
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The 'reach' of modes | |
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What is a mode? | |
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Is layout a mode? | |
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Mode, meaning, text: 'fixing' and 'framing' | |
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Mode as technology of transcription | |
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Meaning as resource: 'naming' in a multimodal social-semiotic theory | |
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Naming aptly | |
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New frames, new names | |
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Making signs: resources, processes and agency | |
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Processes and effects:-making and remaking meaning | |
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Design and arrangements: making meaning material | |
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Design in contemporary conditions of text-making | |
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Design an essential (re)focusing | |
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What is design? A homely example | |
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Design in social-semiotic environments | |
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Changes in design: a brief look at recent history | |
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Arrangements: making meanings material | |
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What else is framed? | |
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Discourse: ontological and epistemological framing | |
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Multimodal orchestrations and ensembles of meaning | |
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The world arranged by me; the world arranged for me | |
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The world arranged by me, the world arranged for me: orchestrating ensembles, staging of movement, motion, 'pace' | |
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Aesthetics, style and ethics in multimodal ensembles | |
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Applying the theory: learning and evaluation; identity and knowledge | |
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Learning and identity in a communicational frame | |
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Reading as design | |
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Semiosis, meaning and learning | |
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Recognition, metrics and principles of assessment | |
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The social semiotics of convergent mobile devices: new forms of composition and the transformation of habitus | |
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The social frame for the semiotic analysis | |
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The affordances of Smartphones: a social-semiotic account | |
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Affordances of the hardware | |
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'Shape': designers' intentions and social implications | |
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The representational affordances | |
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The functionalities | |
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Mobile Web access and usability: changes in social habitus | |
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Implications | |
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Gains and losses: some open questions | |
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References | |
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Index | |