Graphic Design as Communication

ISBN-10: 0415278139

ISBN-13: 9780415278133

Edition: 2005

Authors: Malcolm Barnard

List price: $47.95 Buy it from $31.57
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

What is the point of graphic design? Is it advertising or is it art? Barnard explores how meaning & identity are at the core of every graphic design project & argues that the role & function of graphic design is, & always has been, communication.
Used Starting from $31.57
New Starting from $33.53
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $47.95
Copyright year: 2005
Publisher: Routledge
Publication date: 4/11/2005
Binding: Paperback
Pages: 208
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.924
Language: English

Wood, is Librarian, Reference and Database Services, at The Milton S. Hershey Medical Center of The Pennsylvania State University at Hershey.Malcolm Barnard is Senior Lecturer in the School of Art and Design at the University of Derby, where he teaches the history and theory of art and design. He holds a BA in Philosophy and Sociology and a PhD in Philosophy from the universities of York and Warwick, and his publications include "Fashion as Communication and Art, Design and Visual Culture: An Introduction."

List of illustrations
Acknowledgements
Introduction
Introduction
Who is this book for?
What is this book about?
Chapter outlines
Graphic Design and Communication
Introduction
What is graphic design?
The functions of graphic design
Information
Persuasion
Decoration
Magic
Metalinguistic and phatic functions
What is communication?
Communication theory
Semiology
Signs and codes
Conclusion
Further reading
Meaning: Words and Images
Introduction
Types of signs
Meaning: denotation and connotation
Meaning: layout
Meaning: anchorage and relay
Foucault and graphic design
Metaphor/metonymy/synechdoche
Conclusion
Further reading
Social, Cultural and Economic Functions
Introduction
The relation to society and culture
Society
Social functions
Culture
Cultural functions
Childhood
Gender
The relation to economics
Consumption
Anti-consumption
Conclusion
Further reading
Audiences and Markets
Introduction
Target practice
Ethnicity/race
Age
Gender
Conclusion
Further reading
Modernism
Introduction
What is modernism?
Modernism and graphic design
European modernism
American modernism
Conclusion
Further reading
Postmodernism and Globalisation
Introduction
What is postmodernism?
Postmodernism and graphic design
What is globalisation?
Globalisation and graphic design
Conclusion
Further reading
Graphic Design and Art
Introduction
Art, graphic design and meaning
The artist and the designer
Cultural significance
Expression and individuality
Creativity and problem-solving
Function
Aura
Conclusion
Further reading
Conclusion
Bibliography
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×