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| Preface and acknowledgments | |
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| Media culture and the triumph of the spectacle | |
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| Guy Deboard and the society of the spectacle | |
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| The infotainment society and technocapitalism | |
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| From media culture to media spectacle | |
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| Signs of the times | |
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| Cultural studies as diagnostic critique | |
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| Commodity spectacle: McDonald's as global culture | |
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| McDonald's and McDonaldization | |
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| Theorizing McDonald's: a multiperspectivist approach | |
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| McDonald's between the global and the local | |
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| McDonald's between the modern and the postmodern | |
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| Criticizing/resisting the McDonald's spectacle | |
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| The case against McDonald's | |
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| Evaluating McDonaldization | |
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| The personal and the political | |
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| The sports spectacle, Michael Jordan, and Nike | |
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| The sports spectacle | |
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| The spectacle of Michael Jordan | |
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| Michael Jordan and the sports/race spectacle | |
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| Michael Jordan, Nike, and the commodity spectacle | |
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| Third coming, sex scandals, and the contradictions of the spectacle | |
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| Contradictions of Michael Jordan | |
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| Reading Jordan critically | |
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| Megaspectacle: the O. J. Simpson murder trial | |
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| Murder and media spectacle in Brentwood | |
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| Spectacle culture and the social construction of reality | |
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| The verdict and the aftermath | |
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| The Simpson spectacle, identity politics, and postmodernization | |
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| Identity and identity politics | |
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| The Simpson effect: contradictions of a megaspectacle | |
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| TV spectacle: aliens, conspiracies, and biotechnology in The X-Files | |
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| Conspiracy, paranoia, and postmodern aesthetics in The X-Files | |
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| Series television as social critique: "Trust no one" | |
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| The postmodern sublime, or "Is the truth out there"? | |
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| Postmodern deconstruction: "I want to believe" but ... | |
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| Nothing important happened today ... except that everything changed | |
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| Representing the unrepresentable | |
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| Presidential Politics, the Movie | |
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| JFK, the Movie | |
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| LBJ and Nixon: bad movies | |
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| Ford and Carter: indifferent presidencies and poor spectacle | |
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| Ronald Reagan, the acting president | |
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| Bush I, mixed spectacle, failed presidency | |
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| The Clinton spectacle | |
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| Bush II, Grand Theft 2000, and Terror War | |
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| Conclusion: democratic politics and spectacle culture in the new millennium | |
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| References | |
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| Index | |