| |
| |
| Notes on Contributors | |
| |
| |
| Acknowledgements | |
| |
| |
| Introduction | |
| |
| |
| 'It's out there... somewhere': Locating the audience for The Reader in Audience Studies | |
| |
| |
| |
| Paradigm shift: from 'effects' to 'uses and gratifications' | |
| |
| |
| Introduction | |
| |
| |
| |
| The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign | |
| |
| |
| |
| |
| Mass Persuasion: The Social Psychology of a War Bond Drive | |
| |
| |
| |
| |
| Analysis of the Film Don't Be A Sucker: A Study in Communication | |
| |
| |
| |
| |
| Tendency Systems and the Effects of a Movie Dealing With | |
| |
| |
| Social Problem Charles Winick | |
| |
| |
| Suggestions for further reading | |
| |
| |
| |
| Moral panic and censorship: the vulnerable audience | |
| |
| |
| Introduction | |
| |
| |
| |
| Culture Industry Reconsidered | |
| |
| |
| |
| |
| Seduction of the Innocent | |
| |
| |
| |
| |
| The Uses of Literacy | |
| |
| |
| |
| |
| The Newson Report | |
| |
| |
| |
| Suggestions for further reading | |
| |
| |
| |
| Reading as resistance: the active audience | |
| |
| |
| Introduction | |
| |
| |
| |
| The Nationwide Audience | |
| |
| |
| |
| |
| The Practice of Everyday Life | |
| |
| |
| |
| |
| Understanding Popular Culture | |
| |
| |
| |
| |
| "We're Here, We're Queer and We're Not Going Catalogue | |
| |
| |
| Shopping" Gregory Woods | |
| |
| |
| Suggestions for further reading | |
| |
| |
| |
| The Spectator and the Audience: shifts in screen theory | |
| |
| |
| Introduction | |
| |
| |
| |
| Visual pleasure and narrative cinema | |
| |
| |
| |
| |
| Babel And Babylon: Spectatorship in American Silent Film | |
| |
| |
| |
| |
| Star-gazing: Hollywood Cinema and Female Spectatorship | |
| |
| |
| |
| |
| Women Viewing Violence Philip Schlesinger | |
| |
| |
| |
| Suggestions for further reading | |
| |
| |
| |
| The Fan Audience: cult texts and community | |
| |
| |
| Introduction | |
| |
| |
| |
| Out of the Closet and Into the Universe | |
| |
| |
| |
| |
| Beatlemania: Girls Just Want To Have Fun Barbara Ehrenreich | |
| |
| |
| |
| |
| Histories, Fictions and Xena: Warrior Princess | |
| |
| |
| |
| |
| Suffering and Solace: The Genre of Pain Camille | |
| |
| |
| |
| |
| Inside Subculture: The Postmodern Meaning of Style | |
| |
| |
| |
| Suggestions for further reading | |
| |
| |
| |
| Female audiences: gender and reading | |
| |
| |
| Introduction | |
| |
| |
| |
| Reading the Romance: Women, Patriarchy and Popular Literature | |
| |
| |
| |
| |
| Living Room Wars: Rethinking Audiences for a Postmodern World | |
| |
| |
| |
| |
| Feminism and Youth Culture | |
| |
| |
| |
| |
| Girl Talk: Adolescent Magazines and Their Readers | |
| |
| |
| |
| |
| ' " Just a book", she said... ' Reconfiguring Ethnography for the Female Reader of Sexual Fiction | |
| |
| |
| |
| Suggestions for further reading | |
| |
| |
| |
| Interpretive communities: nation and ethnicity | |
| |
| |
| Introduction | |
| |
| |
| |
| Enlightened Racism: The Cosby Show Audiences and the Myth of the American Dream | |
| |
| |
| |
| |
| The Export of Meaning: Cross-Cultural Readings of Dallas | |
| |
| |
| |
| |
| The Color Purple: Black Women as Cultural Readers | |
| |
| |
| |
| |
| Television, Ethnicity and Cultural Change | |
| |
| |
| |
| Suggestions for further reading | |
| |
| |
| Conclusion: Overflow and Audience | |
| |
| |
| Select bibliography | |
| |
| |
| Index | |