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Understanding Media

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ISBN-10: 0415253977

ISBN-13: 9780415253970

Edition: 2nd 2001 (Revised)

Authors: Marshall McLuhan

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Book details

Edition: 2nd
Copyright year: 2001
Publisher: Taylor & Francis Group
Binding: Paperback
Pages: 400
Size: 5.20" wide x 7.95" long x 0.91" tall
Weight: 0.528
Language: English

A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advertisements, conveyed as much as---or more than---any single broadcast element. McLuhan grew up in the prairie country of the Canadian West and studied English at the University of Manitoba and Cambridge University. As television entered a period of huge growth during the 1950's, McLuhan, then a college professor, became interested in advertising. He thought of…    

Introduction to the MIT Press Edition
The Medium Is the Message
Media Hot and Cold
Reversal of the Overheated Medium
The Gadget Lover: Narcissus as Narcosis
Hybrid Energy: Les Liaisons Dangereuses
Media as Translators
Challenge and Collapse: The Nemesis of Creativity
The Spoken Word: Flower of Evil?
The Written Word: An Eye for a Ear
Roads and Paper Routes
Number: Profile of the Crowd
Clothing: Our Extended Skin
Housing: New Look and New Outlook
Money: The Poor Man's Credit Card
Clocks: The Scent of Time
The Print: How to Dig It
Comics: MAD Vestibule to TV
The Printed Word: Architect of Nationalism
Wheel, Bicycle, and Airplane
The Photograph: The Brothel-without-Walls
Press: Government by News Leak
Motorcar: The Mechanical Bride
Ads: Keeping Upset with the Joneses
Games: The Extensions of Man
Telegraph: The Social Hormone
The Typewriter: Into the Age of the Iron Whim
The Telephone: Sounding Brass or Tinkling Symbol?
The Phonograph: The Toy That Shrank the National Chest
Movies: The Real World
Radio: The Tribal Drum
Television: The Timid Giant
Weapons: War of the Icons
Automation: Learning a Living
Further Readings for Media Study