Pop! Create the Perfect Pitch, Title, and Tagline for Anything

ISBN-10: 0399533613

ISBN-13: 9780399533617

Edition: 2009

Authors: Sam Horn

List price: $16.00 Buy it from $3.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP!(Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers’ imaginations.
Used Starting from $10.26
New Starting from $14.21
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Italian Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Portuguese Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Spanish Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
German Grammar Online content $4.95 $1.99
Customers also bought

Book details

List price: $16.00
Copyright year: 2009
Publisher: Penguin Group (USA) Incorporated
Publication date: 2/3/2009
Binding: Paperback
Pages: 235
Size: 5.25" wide x 8.50" long x 0.50" tall
Weight: 0.220
Language: English

What Is POP!?
The Goal Is to Break Out, Not Blend In
Address and Answer the Ws
Alphabetize Your Core Words
Capture Conversational Catchphrases
Create Tell 'n Sell Introductions with the Valley Girl Technique
Increase Likability with Laugh Lines
Don't Repeat Cliches, Rearrange Cliches
Aflac Your Topic So They See What You're Saying
Create the Next New Thing with the Half-and-Half Technique
Turn Assumptions Upside Down with ContrBrand
Make the Familiar Fresh with Meaningful Metaphors
Win Buy-In by Capitalizing on POP! Culture
POP! the Question to Engage Curiosity
Make It Sound Like What It is with OnoNAMEopoeia
Add It Up with Alpha and Omega
Make Your Language Lyrical with Alliteration
Put Your Slogan in a Beat That's Easy to Repeat
Make It Sublime with Rhyme
Continue to POP!: Seven Secrets to Keeping Their Interest Once You've Got It
Make Your Content Come Alive with First-Person Stories
Put People in the Pool
Craft a Memorable Money Phrase
Make It Relevant with Segues
Juxtapose Points to Make Them Crystal Clear
Open Eyes, Ears, Hearts, and Minds with Aha! Quotes
Inspire Action with Specific Next Steps
POP! Hall of Fame
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.