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| Acknowledgments | |
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| Introduction | |
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| Selling yourself is the key to success | |
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| Selling yourself is essential in the corporate world | |
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| Selling yourself is crucial as an entrepreneur | |
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| People at the top sell themselves all the time | |
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| The world is shaped by people selling themselves | |
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| Selling yourself is now more important than ever | |
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| We know this works | |
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| This book will help you do it | |
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| Self-Belief and Confidence | |
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| Why do you need self-belief and confidence? | |
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| How this chapter will help you develop self-belief and confidence | |
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| Finding your self-belief | |
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| Displaying confidence | |
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| Case study: Donald Trump, self-belief and confidence | |
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| What you have learned about self-belief and confidence | |
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| Personal Preparation | |
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| Why is personal preparation useful? | |
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| How this chapter will help you with personal preparation | |
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| Pre-sales preparation | |
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| Sales preparation | |
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| Case study: Warren Buffett and the importance of personal preparation | |
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| What you have learned about personal preparation | |
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| Personal Presentation | |
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| Why is personal presentation important? | |
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| How this chapter will help you with personal presentation | |
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| Individual presentation | |
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| Write the perfect r�sum� | |
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| Case study: Sir Richard Branson and personal presentation | |
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| What you have learned about personal presentation | |
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| Communication | |
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| Why communicate? | |
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| How this chapter will help with your communication | |
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| Verbal, non-verbal, visual and written communication | |
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| Case study: Oprah Winfrey and communication | |
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| What you have learned about communication | |
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| Empathy | |
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| Why is empathy important? | |
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| How this chapter will help you with empathy | |
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| What is empathy? | |
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| Case study: Anita Roddick's empathy | |
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| What you have learned about empathy | |
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| Under-Promise and Over-Deliver | |
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| Why under-promise and over-deliver? | |
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| How this chapter will help you to under-promise and over-deliver | |
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| How to complete a project with excellence | |
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| Case study: The Google IPO | |
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| What you have learned about under-promising and over-delivering | |
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| Going the Extra Mile | |
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| Why is going the extra mile important? | |
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| How this chapter will help you go the extra mile | |
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| Section 1: Produce your mental shift | |
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| Section 2: Execution | |
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| Case study: Jeff Bezos and getting bigger faster | |
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| What you have learned about going the extra mile | |
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| Overcoming Setbacks | |
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| Why is overcoming setbacks important? | |
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| How this chapter will help you to overcome setbacks | |
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| So, who suffers setbacks? | |
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| How do you overcome setbacks? | |
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| Case study: Peter Jones's determination | |
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| What you have learned about overcoming setbacks | |
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| Managing the Media | |
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| Why manage the media? | |
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| How this chapter will help you manage the media | |
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| Section 1: Traditional media | |
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| Section 2: New media | |
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| Case study: Mark Zuckerberg and the Facebook revolution | |
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| What you have learned about managing the media | |
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| Leadership | |
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| Why is leadership important? | |
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| How this chapter will help you with leadership | |
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| Section 1: Individual leadership | |
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| Section 2: Leading a team | |
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| Case study: Jack Welch's transformational leadership | |
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| What you have learned about leadership | |
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| Final Thoughts | |
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| The future of selling yourself | |
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| Bibliography | |
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| Index | |