Guerrilla Marketing Excellence The 50 Golden Rules for Small-Business Success

Name: Guerrilla Marketing Excellence The 50 Golden Rules for Small-Business Success
Availability: InStock
ISBN: 9780395608449

ISBN-10: 0395608449

ISBN-13: 9780395608449

Edition: 1991 (Reprint)

Authors: Jay Conrad Levinson

List price: $18.99

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Description:

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Book details

List price: $18.99
Copyright year: 1991
Publisher: HarperCollins Publishers
Publication date: 1/18/1993
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.