Guerrilla Selling Unconventional Weapons and Tactics for Increasing Your Sales

ISBN-10: 0395578205

ISBN-13: 9780395578209

Edition: 1990

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Description:

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.
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Book details

List price: $15.95
Copyright year: 1990
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 3/23/1992
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.748
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Bill Gallagher, Ph.D., is a speaker, sales trainer, and management consultant. He lives in Diamond Springs, California.

Orvel Ray Wilson is a speaker and seminar leader in the field of sales. He directs a consulting firm from his home in the Colorado mountains.

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